Perform lands US sports betting data deal with MLB

Digital sports media and content provider Perform Group has agreed a deal to become an authorised betting data distributor in the US for North America’s Major League Baseball (MLB).

Perform will distribute official, real-time league data to licensed sports betting operators in the US.

The supplier has said that the arrangement will help to create new engagement opportunities for operators active in regulated states across the country.

Kenny Gersh, executive vice president of gaming and new ventures for the MLB, added: “Multiple distributors of our rich, reliable, low latency data will help drive competition and innovation in the sports betting landscape, providing MLB fans with the best gaming experiences possible.”

MLB has a similar arrangement in place with Sportradar whereby the sports data solutions provider serves as the league’s official global data partner, distributing data to media companies and regulated sports betting operators worldwide.

Perform already collects and distributes data from various other major sports league from around the world via its RunningBall fast data service, including football’s English Premier League and Spain’s La Liga.

Image: U.S. Navy