Perform rolls out new US sports data service

Perform Group has announced the launch of OptaUS, a new service that will provide live data across major sports in the US.

Acting as a specialised division of established sports data service Opta, the new service will collect, package, analyse and distribute live data across all leading US sports.

OptaUS, which will have commercial offices in New York and data facilities in Charlotte, is currently collecting and providing data from both professional and college-level American football, basketball and baseball.

Ice hockey is due to be added to the service in time for the 2016-17 season.

Angus McNab, vice-president of content, North America, at Perform, said: “Opta has had fantastic success in building its business in North America.

“The services we provide to our key broadcasters and digital clients have been very well received in North America, and we aim to continue to offer a high quality product, with affordable price points, in a market in which we believe this has been lacking.”

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