Playtech BGT Sports extends retail deal with Boylesports

The Playtech BGT Sports division of Playtech has extended its self-service betting terminals (SSBTs) agreement with Boylesports.

Under the deal, which will run for four years, Playtech BGT Sports will supply the operator with an initial 325 terminals.

The deployment of the machines, which will increase the total number of SSBTs across the Boylesports network to more than 600, is expected to be completed by the middle of next month.

The majority of the SSBTs will be Storm terminals, which feature Playtech BGT Sports’ proprietary sportsbook software.

“The Playtech BGT Sports betting software product is now a fundamental part of our retail strategy; it supports in the delivery of incremental turnover and a strong margin,” Boylesports’ head of retail Jenna Boyle said.

“Furthermore, we wanted to ensure our customer proposition is always relevant and topical.

“To that end, extending our SSBT estate, with the addition of an ongoing product development roadmap with new software and content features such as Racing Post and back end bonus improvements, will give us a genuine point of differentiation against the competition.”

John Pettit, managing director for the UK, Ireland, Asia, and Australia at Playtech BGT Sports, added: “BoyleSports is very important for us and has been quick to lead the way in the rapidly-developing Irish market, where SSBTs are increasingly significant to betting shop customers.”

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