PMU adds Cash Out option from NYX
NYX Gaming Group has integrated its Cash Out offering with French betting operator Pari Mutuel Urbain (PMU).
The early settlement service went live with PMU in the first quarter and has already been utilised by thousands of customers.
PMU is the first operator in France to offer the Cash Out service.
“As the first-to-market with Cash Out in France, we are cementing our position as one of the country’s leading sportsbooks, and taking our offering to the next level,” PMU chief technology officer Jean-Marc Léglis said.
“Our players can now benefit from the opportunity to mitigate risk and lock-in profits with a Cash Out product that is easy to understand, satisfying to use, and comes with a proven track record.”
The move comes after the product’s success with OpenBet customers in other regulated gaming markets around the world.
Matt Davey, group chief executive at NYX, added: “Introducing Cash Out to the French market is a landmark development.
“Our companies have had a highly successful partnership since launching PMU online nearly seven years ago and we are we are proud to have achieved another first. Players enjoy the flexibility that Cash Out offers and we are certain the uptake will prove as high in France as it has in other markets.”
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