France’s Pari Mutuel Urbain (PMU) has rolled out a daily fantasy sports (DFS) service in partnership with Sportnco.
The PMU-branded DFS platform is now available across the operator’s desktop website and mobile applications.
Sportnco has an existing relationship with PMU, having provided a complete sportsbook solution to the firm’s Eurotiercé subsidiary in Belgium since 2014.
“PMU have a long history in bringing innovative products to their players and we’re happy to launch our DFS product with Sportnco right on time for the World Cup,” PMU’s head of marketing Samuel Loiseau said.
“Player satisfaction remains at the very core of our strategy, and this awaited addition makes our online Sports product the most comprehensive in France
Kévin Brocard, chief operating officer at Sportnco, added: “We’re delighted to welcome a pari-mutuel specialist in our DFS common pool and strengthen our partnership with PMU. Our operating model is built around high volumes, and this is a significant step up in that direction.
“We’re very ambitious with this product and we’re 100% focused on delivering the best DFS solution to the market.”
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