PointsBet strikes partnership with Curling Canada
| By Marese O'Hagan
PointsBet Holdings has announced that its subsidiary, PointsBet Canada, has been announced as the exclusive sports betting partner of Curling Canada.
As part of the deal, PointsBet will provide exclusive sportsbook and online casino services in conjunction with Curling Canada event broadcasts, and will see PointsBet use the Curling Canada brand in its marketing campaigns.
The partnership will also see PointsBet become the title sponsor of Curling Canada ‘s Seasons of Champions event, which will begin in the 2022-2023 season.