Poland’s Etoto launches with SBTech
Polish sports betting operator Etoto has followed up on the launch of a new retail offering by going live with SBTech’s gaming platform.
Etoto said that the arrangement will unite its online business and land-based network, with SBTech’s cashier and self-serving betting terminal interfaces to integrate retail cash and voucher processing.
The operator will also benefit from single-console management of all retail operations, as well as real-time player analysis, operational support and advanced reporting protocols.
“The wide sportsbook offering from SBTech, especially in terms of in-play betting, was the decisive factor in our decision to create this partnership,” Etoto chief operating officer Piotr Rogowski said.
“Delivering a superior experience to our fast-growing customer base is central to our strategy, and the company’s unique expertise in delivering a wide range of managed services, as well as the flexibility and scalability of its products, give us great confidence about this next chapter of our story.”
Richard Carter, chief executive of SBTech, added: “SBTech’s omni-channel offering has emerged as one of our key growth drivers, with more operators now looking to achieve increased loyalty, higher lifetime value and reduced churn.
“As our activities in Eastern Europe expand, I’m delighted to strengthen our partnership with Etoto, and fully expect this ambitious operator to rapidly achieve its full potential.”
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