DraftKings to replace Scoreboard as Oregon Lottery sportsbook brand
This will see the offering operate under the DraftKings brand in the state going forward, though a timescale for this change has not yet been announced.
In a Commission meeting held yesterday (August 26) Oregon Lottery executive director Barry Pack explained that it had discussed a potential transition from the SBTech platform that has powered Scoreboard since 2019, to the updated DraftKings solution.
“There are a number of business benefits in terms of simplifying some of the structure and there are player benefits as the experience will be improved on the new platform,” Pack explained.
DraftKings is in the process of migrating from its previous sportsbook solution, provided by Kambi, to an updated version of the SBTech platform, following its acquisition of the supplier in December 2019. That migration is expected to be completed in the third quarter of 2021.
In response to a question from Commissioner Julie Wilcox about the potential disruption and loss of revenue from the migration, Pack said the lottery would “try and make [the process] as seamless as possible”.
However, he added, customers would have to re-register for a DraftKings account following the change. This, he said, could see some players opt out of moving, but that the loss of those individuals’ spend would be more than offset by an improved customer experience and increased wagering options.