GTG creates products which aim to generate large-scale consumer engagement through data analytics and gamification. Its flagship product, iSport Genius, leverages data to produce content and insights for sports bettors.
In partnership with GTG, Caesars will now launch its new product, the Pro Football Pick’em online game. Each week of the upcoming football season, Caesars Rewards customers will compete to win cash prizes by correctly picking all Sunday and Monday professional games.
Josh Margolis, VP loyalty & digital products at Caesars, commented: “GTG Network continues to be our partner of choice for free to play games. They have once again demonstrated an ability to deliver market leading products, working closely with us to customize solutions specific to our needs. With digital engagement more important than ever, we couldn’t be more delighted to expand our relationship.”
The supplier’s iSport Genius data insight product will also be supplied to Penn National Gaming, as part of a new partnership as the operator prepares to launch its Barstool Sportsbook app.
Jon Kalpowitz, head of Penn Interactive, commented: “We seek to build fun, engaging, and unique sports betting and gaming product experiences, and the iSG data product complements that strategy, said Jon Kaplowitz, Head of Penn Interactive. We are excited to be partnered with GTG Network, and look forward to utilizing their services as we scale the Barstool Sportsbook product across the U.S.”