Sportradar announces tech and content partnership with Turkish Basketball
Services included in the deal include data collection; a fraud detection system and the installation of motion-based AI video capture camera technology.
This will be distributed across a number of TBF leagues in 27 venues in the country; betting video content and data will be distributed both domestically and internationally by Sportradar.
The agreement comprises the first-tier Turkish Basketball Super League (BSL), second-tier Turkish Basketball First League (TBL), as well as all cup competitions, which includes the Presidential Cup.
Sportradar head of sport content and partnerships EMEA, Jan Pomme, commented on the deal: “We are delighted to partner with the TBF to deliver advanced data, analytics and technology solutions to further grow the sport of basketball in Turkey and drive new commercial opportunities by introducing Turkish basketball to a broader and more international audience.”
The business will have international rights to all BSL and TBL games and cup competitions starting this season, and will have the domestic rights in the following season.
Hidayet Türkoğlu, president of Turkish Basketball Federation, added: “Today, it’s quite important and necessary to take advantage of technology in sports. By signing this agreement with Sportradar, we will have the opportunity to follow the developmental process of our teams and players by using the features of cutting-edge technology.
“We believe that our partnership with Sportradar will have a great impact on Turkish basketball. This agreement will move Turkish basketball one step forward in accordance with Turkish Basketball Federation’s aims and vision. I would like to thank everyone who contributed to signing our agreement with Sportradar.”
In June, Sportradar agreed to a similar tech driven content deal will ParionsSport en Ligne, the online sports betting division of French operator Française des Jeux (FDJ). The company also recently announced intentions to acquire payment solutions provider Aleda.