SBTech bolsters sportsbook with Add2Bet

SBTech has moved to strengthen its sportsbook offering with the addition of new live betting feature Add2Bet.

Players can utilise the function to use the cash out value of an open bet to create a new double, treble or accumulator by combining it with new selections.

SBTech said it opted to develop and introduce Add2Bet following feedback from customers in a recent study, adding that it expects the feature to be popular with millennials. 

From a sample of 200 players, SBTech found that almost 70% of players who use the ‘Cash Out’ feature for an average of 40% of their betting activity placed a bet using Add2Bet.

Other key findings from the study included strong early uptake from players in the under-35 age group and of all wagers placed on football’s English Premier League, 7% were done so through Add2Bet.

Tom Light, senior vice-president of business development at SBTech, said: “Add2Bet is the latest example of a key sportsbook feature designed to benefit both players and betting operators and we believe it is the fastest and most ergonomic innovation produced by any betting solutions provider thus far.”

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