SBTech confirms top commercial role for Cochrane

SBTech has appointed Andrew Cochrane as its new chief commercial officer.

Cochrane joins the sports betting and online gaming solutions provider having most recently built a sales and account management team at Sporting Solutions.

In his new role with SBTech, Cochrane will be responsible for strengthening the firm’s position in the market by defining strategic objectives, identifying opportunities for further growth and maximising revenues across the board.

“SBTech is by far the most innovative and dynamic technology provider in the industry, growing faster than any other B2B supplier,” Cochrane said.

“I could not turn down the opportunity to be a part of this exceptional team and look forward to working closely with some of the biggest names in the industry in the coming months.”

Earlier in his professional career, Cochrane also spent time with Inspired Gaming Group, where he headed up the William Hill global account.

Richard Carter, chief executive of SBTech, added: “We are delighted that Andrew has joined the team; he is highly regarded in the industry as a customer relations expert dealing with tier-one and lottery operators and has personally signed and managed numerous high-profile contracts.

“This appointment further demonstrates SBTech’s commitment to its partners by bringing in the best talent to support continued revenue growth in regulated markets.”

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