SBTech is to provide its full sports betting solution and Chameleon 360 iGaming platform to sports wagering and casino company winmasters.
The operator will be able to leverage the platform to offer price differentiation, as well as manage risk, apply its own payouts, set betting limits, customise sports content, personalise marketing and promotions, and manage sportsbook liability in real time.
The launch of the SBTech platform coincides with winmasters initiating a sponsorship and advertising campaign which focuses on its sportsbook and in-play offering.
“This strategic alliance heralds a new era for winmasters, defined by a fresh, enhanced and unique gaming portal,” winmasters sales and operations director Christos Protopapas said.
“Our goal is to fulfil and exceed our customers' expectations by providing customised services in an exciting and secure gaming environment.
“winmasters will continue to invest in technology, improving customer experience and establishing product superiority, advancing our strategic mission of expanding our business into regulated markets with a viable taxation model across Europe.”
Richard Carter, chief executive of SBTech, added: “We are delighted to be supplying winmasters with our complete tier-one solution, and have very high expectations for their continued success, given winmasters’ proven capabilities and highly knowledgeable marketing partners.
“This new relationship further consolidates our position as the preferred technology partner of operators in regulated markets.”
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