Scientific Games renews Danske Spil partnership

Scientific Games has signed a new agreement with long-term partner Danske Spil, which will see the supplier’s SG Digital division roll out a range of new features to enhance the Danish operator’s sportsbook offering.

The five-year extension, continuing a relationship first established in 2012, will see SG Digital roll out a range of its enhanced solutions to improve user experience, starting with a revamped front end.

The new agreement is based on a revenue share model, which means Danske Licens Spil – the division of the operator that competes in the regulated Danish igaming market – will be able to deploy all new product features from SG Digital as they are released.

“We are excited to expand our relationship with Danske Spil, a long-term partner that shares our passion for delivering engaging and intuitive sports betting experiences,” SG Digital’s senior vice president of sportsbook and platforms Keith O’Loughlin said.

“Since the start of our partnership in 2012, Danske Spil has grown and retained their position of leadership in the Danish market, and we now look forward to supporting Danske Spil in creating enriched, memorable experiences for their players,” he explained.

Chief executive Niels Erik Folmann of Danske Licens Spil added: “We are very happy to continue our relationship with SG Digital.

“This partnership will continue to form the core of our sportsbook offering moving forward,” Folmann said. “At Danske Spil we pride ourselves on delivering entertaining games and a premium user experience, and our partnership with SG Digital is key in this regard.”