Influencer Jake Paul and Simplebet co-founder raise $50m for micro-betting site
| By Marese O'Hagan
Simplebet co-founder Joey Levy and social media personality Jake Paul have launched Betr, a new micro-betting company, with $50m in funding.
![NCAA sports wagering](https://igamingbusiness.com/img-srv/T2tmGwmr-2U_TDnRCeUrZVkdSffi5gTqTfRjsZ43sOk/resizing_type:auto/width:0/height:0/gravity:sm/enlarge:1/ext:webp/strip_metadata:1/quality:90/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wOC9ncmFzcy1maWVsZC1sYXduLXBsYXktZm9vdGJhbGwtc3BvcnRzLWVxdWlwbWVudC02NzM1NjYtcHhoZXJlLmNvbV8tc2NhbGVkLTEtc2NhbGVkLmpwZw.webp)
Levy will act as the company’s CEO while Paul takes the role of president. They are both named as co-founders.
Betr will allow customers to bet on smaller aspects of a game – including pitches and at-bats during baseball games, and plays and drives during football games. A Betr app is to be released in the coming weeks, which will be free-to-play initially, as the operator does not yet have any licences.