SIS expands LatAm horse racing coverage with Codere
Sports Information Services (SIS) will show almost 4,000 more horse races each year from Latin America after striking up a new partnership with Spanish operator Codere Group.
SIS will make live pictures and data from at least 3,892 races per year available to its online and retail operator clients worldwide, with content to be delivered via the new 24/7 Live Betting Channels that launched in September.
The deal covers races at the Hipódromo Presidente Remón in Panama City and Hipódromo de las Américas in Mexico City, as well as Uruguay’s Hipódromo Nacional de Maroñas and the Hipódromo de las Piedras.
“This is an exciting partnership for us and further enhances our 24/7 channels, adding more quality horse racing that will prove popular with bettors across the globe,” Simon Fraser, head of international horseracing at SIS, said.
Ramon Rionda, director of operations at Codere added: “We’re confident this can grow the audience for horse racing in markets which SIS supplies and can create more exposure for the premium horse racing content our race tracks provide.”
SIS has signed a series of deals in recent months to add more racing content from around the world to its streaming services. These include agreements with both the Korean Racing Authority and Hipodromo Argentino de Palermo in Argentina.
Away from horseracing and SIS earlier this year launched a dedicated greyhound channel, incorporating its rights from eight tracks in the UK and three in Ireland, in addition to a range of virtual racing.
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