SIS pens deal to offer Italian racing content
The agreement was reached in partnership with Italian betting and broadcasting supplier Media System Technologies (MST).
“The addition of high-class Italian content further emphasises our focus to bring operators and their customers the widest range of betting opportunities from around the world 24/7, 365 days a year,” said head of international horse racing at SIS Conall McSorley.
McSorley praised the state of Italian racing, arguing that it was on an “upward trajectory”, and that he was certain that the content addition would prove successful with both bettors and operators.
SIS will now feature content from the IRw consortium of tracks – which includes Merano, Pisa, Rome, Treviso and Varese – as well as the Agnano racetrack.
Italian flat racing content
Elio Pautasso, IRw president, said: “We are pleased to be in partnership with MST and SIS. This agreement will guarantee a worldwide audience for the Italian flat racing content represented by IRw, ensuring a high-quality racing offer for the SIS network.”
With three fixtures a week, the agreement will see 1,435 races added annually to SIS’ output, which currently includes over 68,000 live racing events streamed every year.
“SIS is renowned for providing the best racing action from all over the world and it’s fantastic to sign this deal that establishes the Italian racetrack offer represented by MST within that portfolio and brings our racing product to a significantly wider audience,” added Michele Rosi, MST head of operation and business development.
“This deal will be integral in achieving our goal of promoting Italian flat horse racing content worldwide and providing customers with attractive betting opportunities.”
The news follows the 30 January announcement that gaming tech provider BetConstruct would be integrating SIS’ portfolio of horse and greyhound racing content onto its platform.
SIS said the deal with the supplier represented an important step within its ambition of expanding its relationships with some of the platforms.
In September, SIS tapped Bartlomiej Michalek as commercial manager for the UK and Europe as part of an effort to drive expansion in these regions.