SIS pens exclusive deal for Spanish racing rights
SIS (Sports Information Services) has struck a deal with Spanish horse racing organisation Asociación de Hipodromos Españoles to become the exclusive distributor of live pictures and data from horse races in the country.
Under the three-year agreement, SIS will broadcast a minimum of 480 races each year from the six leading racecourses in Spain: Hipódromo de la Zarzuela, Dos Hermanas, San Sebastian, Sanlucar, Pineda and Son Pardo Y Manacor.
The deal covers major racing events such as the Centenario Del Gran Premio De Madrid and Gran Premio Memorial Duque de Toledo.
SIS will make the coverage available to its network of operator partners as part of its international retail channels, 24/7 Live Horse Racing Channel and 24/7 Live Horse & Greyhound Channel services.
“These additional races further enhance our 24/7 racing service, providing even more quality betting opportunities throughout the day, regardless of time zone, with content that will appeal to bettors, and help drive turnover for operators,” SIS’s head of international horse racing, Simon Fraser, said.
Asociación de Hipodromos Españoles president, Rafael Marquez Ojea, added: “SIS has an established reputation for distributing live racing to operators all around the world and it made strategic sense for us to partner with them.”
The new deal comes after SIS in March extended its media rights agreement with the Singapore Pools, allowing it to continue to distribute live pictures and data from the Singapore Racecourse in Kranji.
SIS has also recently signed racing rights deals with England’s Ascot Racecourse and Spanish operator Codere Group.