SIS has revealed plans to launch a dedicated greyhound racing channel in March.
The channel will incorporate SIS’s exclusive greyhound rights from eight tracks in the UK and three in Ireland, in addition to a range of virtual racing.
SIS said punters will be able to bet on an event every three minutes throughout the day.
Operators will have access to 42 meetings a week via the new channel, with the majority to be broadcast in prime-time afternoon and early evening slots.
Paul Witten, product director at SIS, said: “Our dedicated greyhound channel will be the market leading greyhound channel on offer to operators, with high-quality pictures, multi-angle viewing, rapid replays, and top quality virtuals.
“Our teams have been pro-active in working with stadia to ensure they optimise their greyhound offer, and the stadia have increased investment in infrastructure and greyhounds trialling recently, to ensure the most competitive racing product possible in 2018.
“Coupled with quality virtual racing, our new channel provides operators with frequent short form betting opportunities which will help increase dwell time in-shop and online.”
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