Sky Bet targets fantasy sports with Dribble deal
Sky Betting and Gaming has joined forces with fantasy football expert Dribble in an effort to expand its offering into the UK daily fantasy sports (DFS) market.
Under the new agreement, the Dribble DFS product will now be offered under the Sky Bet brand, while the gambling operator will also promote the game via its various platforms.
The Dribble DFS product is available for the English Premier League, FA Cup and League Cup, as well as North America’s Major League Soccer.
Unlike many other fantasy football games currently offered in the UK, the Dribble product does not feature a budget.
The Dribble scoring system includes 10 points for every goal scored, six points for an assist and four points for each shot on target, while both goalkeepers and defenders earn 10 points for a clean sheet.
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