Sportradar scores sports content deal with France’s FDJ

| By Robert Fletcher
Sportradar has agreed a deal to provide ParionsSport en ligne, the online sports betting arm of French operator Française des Jeux, with an artificial intelligence driven, near-live sports video content offering.

Delivered in partnership with Sportradar’s technology partner WSC Sports, the Live Channel Promotion product serves up short form video clips from leading European football leagues such as Germany’s Bundesliga, Spanish cup competitions Copa del Rey and the Spanish Super Cup, and Germany’s Basketball Bundesliga.

Sportradar said the service will help create deeper engagement with ParionsSport en ligne’s customer base of sports fans. Users must first subscribe to receive the video content, which will be delivered directly to their mobile devices via a push notification.

Content will be segmented according to customer betting preferences and includes a call-to-action (CTA) to specific betting markets on the ParionsSport en ligne mobile app.

“Through Sportradar’s market leading technology, we’re able to provide FDJ with the necessary tools to engage more deeply and purposefully with their customer base of sports fans,” Sportradar’s global director of video and streaming products Patrick Mostboeck said.

“Delivering a personalised video highlight to customers directly is a very rich way of addressing them and facilitates a meaningful engagement opportunity beyond sending a push notification with a generic message.”  

WSC Sports’ head of betting Yuval Benyamini added: “Through near real-time highlights, players are now able not only to receive updates, but also see all the action that matters to them via push notifications. 

“This marks the first-time betting players can enjoy sports highlights which have quickly become the fastest growing form of sports media consumption.”

FDJ becomes the first French operator to leverage the Live Channel Promotion service.

ParionsSport en ligne’s head of product, offers and services, Hugo Le Pierres, said: “The automated match highlights provided by Sportradar have been highly appreciated by our players. We always strive to provide the best possible service and it is great to collaborate with our partners at Sportradar to be the first operator to offer such content innovation.” 

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