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Microgame integrates Genius Sports in-play data

| By Richard Mulligan
Leading Italian betting platform provider Microgame has bolstered its in-play sportsbook content through a new deal with Genius Sports Group.

The new partnership provides more than 25 licensed Italian sportsbook brands operating on Microgame’s Intrabos platform solution with Genius’ LiveData and LiveTrading services.

Through the partnership, Microgame’s customers will have access to Genius’ official live sports data and pricing for major sports. This includes the English Premier League, Euroleague basketball, LigaMX, Nascar and a full range of FIBA and FIVB competitions.

Jack Davison, chief commercial officer at Genius Sports, said: “The Italian market has been a hub of major investment for Genius Sports in recent years, from hiring, to product development and official rights acquisitions.

“Partnering with Microgame, another respected supplier in the region, is expected to further our local reach and will enable over 25 new sportsbooks to unlock additional in-play engagement and revenues.”

Microgame’s Italian market customer base includes Goldbet, Betaland and Betflag.

Marco Castaldo, chief executive of Microgame, said: “The partnership with Genius Sports Group is an important step in the continuing development of our sportsbook.

“Adding the Genius data service will further improve top-quality event coverage for our customers, ensuring a better player experience and additional revenue opportunities.”

The deal comes just days after Genius expanded its presence in the US market through a multi-state official data partnership with WynnBET, Wynn Resorts’ online US sportsbook brand.

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