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Stats Perform acquires engagement platforms from Thuuz Sports

| By Robert Fletcher
Data and odds supplier Stats Perform has acquired a number of platforms for creating automated video highlights and real-time alerts from tech business Thuuz Sports.

Under the agreement, the patented technology from both the SmartReels and SmartRatings products will be incorporated into Stats Perform’s portfolio, which it said would help generate new opportunities for media, technology and betting customers.

SmartReels is an automated video highlight reel generation platform that allows users to export highlights to websites, applications or editing suites. Key features include automated highlights, catch-up to live and personalised sports reels.

SmartRatings provides customised excitement ratings, dynamic headlines and real-time excitement alerts, which Stats Perform said will help to connect fans to games they are not watching.

“Fan engagement has become one of the biggest challenges in our industry, the way fans consume sport is fundamentally changing,” Stats Perform chief executive Carl Mergele said.

“If you are in media and broadcast, there is a desire to get real-time alerts on exciting games and quickly find the right highlights to share socially or on screen.

“These unique AI-powered products will be added to Stats Perform’s media, technology, betting and fantasy solutions to help our customers yield a significant increase in engagement on their platforms.”

The acquisitions come after Stats Perform last week entered a new partnership with the Women’s Tennis Association (WTA), in a deal that will see it serve as is official data supplier, delivering an exclusive umpire-derived data feed for WTA matches and an ultrafast data feed collected by the supplier’s Opta analysts.

Shortly after this, Stats Perform agreed a six-year partnership with GVC Holdings to provide a new and exclusive official WTA data service for in-play betting across GVC’s sportsbook brands.

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