Stats Perform adds American football to PressBox Live platform

PressBox Live will incorporate American football in time for the 2022-23 National Football League (NFL) and National Collegiate Athletic Association (NCAA) competitions.

The PressBox Live dashboard, powered by data and AI, provides real time insights and statistics for customers and it will call upon NFL and NCAA data which stretches back to 1920. Streams also highlight key betting insights which run alongside play-by-play coverage in an attempt to cater to betting fans across the US.

Nancy Hensley, Stats Perform’s chief product and marketing officer, said: “One of the biggest challenges for any broadcaster is quickly uncovering unique and interesting stats amid the dynamic changes of the game. That is what keeps the fans engaged, the sponsors interested and viewership growing.

“We designed PressBox Live to provide real-time data-driven insights, at scale and speed during a game. It’s like having several personal assistants to uncover interesting stat-driven stories behind the action on the field. And the best part is, when you need a deeper dive, our world class team of sports experts is only a click away in the app. PressBox Live is a game changer for any broadcaster looking to differentiate their storytelling.”

PressBox Live added football to its offering in May 2021.

“Despite some fundamental differences, European and American football are quite similar in that both sports are uniquely driven by their exceptionally passionate fanbases,” added Steve Hirdt, senior director of operations and research at Stats Perform. “In less than a year, PressBox Live for Soccer revolutionised European football coverage, delivering an enhanced experience that benefits sports organisations, broadcasters and fans alike, which is why I’m so thrilled about Stats Perform’s decision to extend PressBox Live to the NFL and NCAA. I look forward to seeing how this success will be replicated for American football.”

Stats Perform recently signed data deals with the Thailand Football Association, Australia’s A League, and the Women’s Super League.