Sun Bets adds in-play messaging with OtherLevels

OtherLevels has rolled out its in-play messaging module with UK-facing sportsbook Sun Bets.

Under the arrangement, Sun Bets will be able to use the service to interact with punters during live sporting events.

Sun Bets can communicate personalised and relevant messages that promote their latest in-play odds across a wide range of live sports and matches.

Bernadette McLoughlin, executive director of Tabcorp UK, the parent company of Sun Bets, said: “We’re thrilled to have partnered with OtherLevels, in a move which will help us enhance our in-play messaging capabilities with greater scalability.

“Integrating its automated real-time service means we now have the ability to reach the maximum number of bettors at any time with personalised offers across the long-tail of all sports and matches.”

Brendan O’Kane, chief executive of OtherLevels, added: “This is a significant partnership for OtherLevels and we’re delighted to be working alongside Sun Bets.

“For the first time, they will have a sophisticated, scalable platform that is capable of delivering personalised real-time offers across as many sports betting markets as possible while also creating operational efficiencies through eliminating existing manual processes.

Related article: Betfred extends partnership with OtherLevels