The multi-year partnership makes Tonybet the presenting partner of CPL’s Match of the Week broadcast on OneSoccer.
Mark Noonan, the commissioner of the CPL, expressed his excitement at signing up Tonybet as a sponsor.
“We look forward to working with them on experiences that engage our fans and enhance what it means to be a supporter of the CPL and Canadian soccer in general,” he said.
Additionally, the company will become the presenting partner of the CPL’s Predictor contest.
Alex Haig, country manager for Canada at Tonybet, added that the company is “delighted to get behind the CPL and to take our brand to a growing and passionate fan base”.
He added: “With the CPL being one of the fastest-growing leagues in Canada, Tonybet is excited to build and enhance the fan experience.”
The exact length of the multi-year deal has not been disclosed.