VSoftCo has joined forces with Kiron Interactive to launch a dedicated football league satellite channel in Italy with Sisal Matchpoint.
The new channel will run daily across Sisal Matchpoint’s retail estate of almost 4,000 betting shops, featuring multiple virtual matches at the same time.The product will also be made available online on the Sisal website.
“Combining the launch of our new virtual football league product with Kiron was the obvious choice as we undertake this strategically important roll out with Sisal Matchpoint in the Italian market,” VSoftCo chief commercial officer Simon Westbury said.
“Virtual sports are growing rapidly in popularity throughout Europe, and we are excited to launch our new football leagues product with Sisal Matchpoint in one of Europe’s foremost regulated markets.”
Steven Spartinos, chief executive of Kiron, added: “Following the great success of our racing games across Sisal Matchpoint’s business over the past two years, we are delighted to extend our partnership with Sisal Matchpoint to include football leagues.
“Our long-standing partner, VSoftCo’s exciting new product is sure to capture the imagination of Sisal Matchpoint’s customers and enhance their playing experience both in store and online.”
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