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William Hill opens new retail sportsbook in Pennsylvania

| By Robert Fletcher
William Hill has further expanded its presence in the state of Pennsylvania by opening a new retail sportsbook at Harrah’s Philadelphia in Chester County.

The full-service sportsbook will feature six ticket windows, 16 self-service betting kiosks and a wagering menu with in-play betting.

Within the new sportsbook space, Harrah’s Philadelphia will continue to operate The Book, its existing sports betting lounge facility that offers stadium lounge seats, high-top tables and over 45 television screens to watch sports events.

William Hill will operate the  sportsbook in partnership with Caesars Entertainment, with consumers in the state also having the option to bet on mobile via the ‘Caesars Casino & Sportsbook by Harrah’s Philadelphia’ application.

In July, the legacy Caesars Entertainment Corporation business was acquired by Eldorado Resorts in a reverse merger deal worth $17.3bn.

This saw an existing sports betting partnership between William Hill and Eldorado extended to Caesars properties. Agreed in September 2018, the deal saw William Hill become Eldorado’s exclusive partner in the provision of digital and land-based sports betting services as well as online gaming.

Read the full story on iGB North America.

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