IWG has rolled out its full portfolio of online, instant win games with William Hill.
Following the integration of IWG’s Progressive Play RGS via OpenBet, Hills’ instant win portfolio now boasts more than 100 games.
The deal was described as a “significant commercial agreement” by IWG, whose content is already live with 888, Foxy Bingo and Mecca Bingo.
Rhydian Fisher, chief executive at IWG, said: “Partnering with one of the industry’s most recognised names is a major deal for us and we’re thrilled William Hill has entrusted us to expand their online instant win offering.
“Through our Progressive Play RGS network, Hills will now be able to offer a comprehensive portfolio, and we’re sure their players will enjoy the vast array of games on offer.”
IWG has provided a full online instant win service to lotteries for over 15 years, producing more than 250 instant win games.
It started to offer its services to commercial brands and platforms in the wider online gaming industry in late 2016.
Ciara Nic Liam, head of gaming at William Hill, added: “The demand for instant win games has grown exponentially in recent times and we’ve been looking to boost our offering in this space.
“Choosing IWG to deliver a high volume of games was a no brainer for us, with their quality content renowned in the industry. The ease of integrating the Progressive Play RGS has made the whole process simple, and we look forward to a long-standing relationship with IWG.”
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