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Yahoo Sports bolsters sportsbook and DFS with BetMGM

| By Robert Fletcher
Verizon Media-owned media platform Yahoo Sports has added a number of new features to its sportsbook and daily fantasy sports products through its existing partnership with BetMGM.
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Under agreement, the Yahoo Sportsbook will streamline its registration and on-boarding experience between the Yahoo Sports app and BetMGM, while a new player prop odds option will be added to Yahoo Fantasy.

BetMGM, the joint venture between MGM Resorts and GVC Holdings, in October last year agreed to power the Yahoo Sports sportsbook product. The multi-year partnership saw Yahoo Sports agree to launch real-money sports betting on its app in regulated US states, with all transactions taking take place via the BetMGM app.

The expanded agreement will now allow Yahoo Sports customers to use their Yahoo login to register and sign in to their BetMGM account. Users with a BetMGM account can place bets with BetMGM, without also having to download the BetMGM app.

Yahoo Fantasy users will also be able to access player prop odds on the players tab and player card within the Yahoo Fantasy app, as well as several locations on the web. Customers can place corresponding bets on the BetMGM platform.

In addition, BetMGM will introduce a unique player prop odds based on fantasy point totals, which it said will leverage Yahoo’s fantasy scoring system.

Read the full story on iGB North America.

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