Sportsbet.io extends shirt sponsorship deal with Southampton

| By Robert Fletcher
Coingaming Group-owned cryptocurrency-based betting operator Sportsbet.io has extended its shirt sponsorship deal with English Premier League football club Southampton.

The renewed agreement – which extends a deal signed in August 2020 – will run for three years, with Sportsbet.io to remain as the team’s main front-of-shirt sponsor.

The deal represents the biggest sponsorship agreement in the club’s history and also includes the option for the club to be paid certain performance-based bonuses in Bitcoin at the end of each season.

Aside from the shirt sponsorship aspect of the agreement, Sportsbet.io will also continue to work with the club on local community initiatives and responsible gambling campaigns.

“In a short timeframe, Sportsbet.io has proven to be innovative, forward thinking and extremely supportive of the club, our fans and the wider community, and we’ve welcomed the opportunity to develop and promote safe gambling messages together,” Southampton’s chief commercial officer David Thomas said.

“As such they have become valued partners and we look forward to the next chapter together.”

Coingaming Group chief executive Maarja Pärt added: “Our first season as Southampton’s main club partner has already exceeded all expectations. We’ve been inspired by the passion of the club and its fans, and it was an easy decision for us to extend our partnership with the Saints for another three years.”

“From the beginning, Southampton have been a perfect match for the fun, fast and fair way we do things at Sportsbet.io. We can’t wait to continue this journey with the Saints, and we’ll be doing everything we can to support the team and its community into the future.”

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