Spreadex partners beBettor for affordability solution

Spreadex selected beBettor to streamline its affordability workflows, and has fully implemented the supplier’s solution to carry out affordability checks automatically.

“Customer safety and satisfaction have always been at the heart of what Spreadex do, so we’re excited to use the frictionless beBettor affordability check at various points in our workflow to help ensure sports customers are kept safe, and have the best experience possible,” said Allan Morley, chief data officer at Spreadex.

“BeBettor were able to provide a proof of concept using our own data within 24 hours, and were the most cost effective solution we looked at, really making it a win-win for us,” Morley concluded.

Harry Cott, chief executive of beBettor, added: “It is fantastic to be assisting one of the most data driven, respected and trusted names in the industry innovate their affordability processes and safer gambling decisions.”

In April, beBettor announced the appointment of former chief executive of the Remote Gambling Association and chair of trade association Responsible Affiliates in Gambling, Clive Hawkswood, as a non-executive director of the business.

Spreadex has signed two new football sponsorship agreements this month, becoming the shirt sponsor of Premier League club Burnley FC for the 2021-22 season, and signing a two-year shirt sponsorship deal with Championship club Fulham FC.