BlueBet said the investment will allow it to expand its own product offering into free-to-play games, as well as assist in onboarding and and to engage with its customer base.
The provider also said the arrangement will enable it to launch products on Low6’s platform over a five-year period.
Low6 specialises in white-label gamification services to betting operators and sports brands around the world, assisting in customer acquisition, engagement and retention with branded gaming experiences.
“We see free-to-play gaming as a huge adjacent opportunity to our core sports books and know there is real appetite from our customers – particularly our younger customers who make up a considerable portion of our book – to extend their playing time with BlueBet into new formats such as fantasy sports,” BlueBet chief executive Bill Richmond said.
“We look forward to working with Low6 to create bespoke igaming solutions which fit with our differentiated consumer brands, which will attract new customers to BlueBet in Australia and ClutchBet in the US.”