Former NetEnt managing director Enrico Bradamante and ex-Expekt.com chief executive Christian Rajter have joined the board of Enteractive, the gambling marketing services provider.
Malta-headquartered Enteractive, which operates the (Re)activation Cloud platform and specialises in player reactivation and retention, said the appointments would strengthen its ability to scale globally.
Bradamante (pictured), following his six-year spell at NetEnt from 2012-18, is currently chief executive at gaming platform developer Maverick Gaming as well as chairman of iGEN, the Malta iGaming association.
Rajter, meanwhile, founded Mobenga in 2006 and was chief executive of the supplier until it was acquired by Playtech in 2011. He was previously chief executive of Expekt.com from 2003 to 2006 and is currently chairman of digital security provider Verisec as well as games developer OMI Gaming.
Marcus Krüger, chairman of the board at Enteractive, said: “Enrico and Christian bring with them an amazing experience of global B2B go-to-market operations, and we’re honoured to have them both on our team.”
Enteractive, which was founded in 2008, has just recently partnered with operators STS and Casumo.
Krüger added: “We’re really in the process of accelerating our scaling momentum with Enteractive.
“We’re seeing more operators than ever onboarding onto (Re)activation Cloud and we’ve never experienced this level of demand for our platform.”