Caesars Entertainment hands executive interactive role to Stuart

Caesars Entertainment has appointed Christian Stuart to the newly-created role of executive vice-president of gaming and interactive entertainment.

Stuart has been with Caesars for 12 years and most recently served as senior vice-president and chief of staff to Caesars Entertainment president and chief executive, Mark Frissora.

In his new role, Stuart will assume responsibility for all gaming products and services across the firm’s existing portfolio of 47 casino properties, as well as the development of offerings for the future of gaming.

Stuart will work alongside gaming vendors, innovation teams, gaming content providers and start-ups to expand Caesars’ wider offering, with a key focus on mobile gaming,

“While traditional gaming technology continues to advance year after year, there are also new trends emerging for more multi-player, skill-based games in social settings,” Stuart said.

“We will add leadership resources and capital in order to develop these new immersive technologies and interactive environments.”

Melissa Price, senior vice-president of enterprise gaming, will continue to head up the gaming team, with a focus on the company’s core gaming customers.

Frissora, who Stuart will report to in his new role, added: “While we have excelled at creating some of the most popular gaming and entertainment experiences in the world, Christian's appointment underscores our companywide commitment to continually advance these efforts.

“In addition, under Christian's leadership Caesars will pursue a gaming development roadmap that creates new products, greater customer engagement and more interactive experiences.

“Special emphasis will be placed on mobile connectivity and apps within our worldwide resort properties.”

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