Cherry has moved to expand its operations by establishing a new, independent gaming technology B2B business area in the form of ‘XCaliber’.
The company said that the new division will allow it to sell its gaming platform and technology to partners and operators, which in turn will create further value for shareholders, as well as bolster its position in the wider industry.
Through the XCaliber business area, Cherry will offer its ‘Omarsys’ tracking software tool, payments and fraud aggregator system, as well as the gaming platform to the market.
XCaliber, which will be headquartered in Malta and supported by a technical team in Poland, will work closely with Cherry iGaming’s existing brands and new customers.
Dario Arruda, chief technology officer of Cherry iGaming, will now serve as chief executive of the new business area.
“A huge amount of work and investment has gone into our technology and we are constantly pushing for further technological innovations,” Arruda said.
“It makes perfect sense to make these solutions available to partners who know that they will have access to the same technology platform, services and potential that have helped Cherry iGaming’s brands to grow so successfully.”
Fredrik Burvall, chief executive of Cherry, added: “XCaliber will continue to support Cherry to grow faster than the market and we now have five business areas with different diversified revenue streams which is following the strategy we rolled out two years ago.
“This also enables the entrepreneurs Cherry have within the company to expand and grow within the group.”
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