GVC, the owner of Bwin.party and Sportingbet, is seeking to boost its casino and live products segment through the appointment of three new executives.
Rob Fell has joined the company as head of casino product, with Andrew Whitworth coming in as head of content and Oliver Bartlett to become head of live.
Fell, who was previously vice-president of product at Lottoland, will take responsibility for casino platform product development across the group.
Whitworth joins GVC after a period as head of gaming strategy for the Tatts Group’s UK arm Talarius. GVC said that he will manage internal game development teams and work with external suppliers on game selection.
GVC said that Bartlett, who was previously head of VIP and a project Manager for bgo.com, will initially focus on growing the firm’s Live Casino offer across its consumer and B2B product line-up.
Liron Snir, GVC’s chief product officer, said: “A key area of focus for us is our casino and live verticals. Our aim is to be best-in-class and these three appointments reflect that objective.
“Rob, Andy and Oliver bring new skills and experience in the gaming sector that will be transformative to our ability to create and deliver a great quality product and experience to our customers.”
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