The group said that the new name would better reflect its activities across the esports and igaming sectors.
React Gaming’s common shares are now trading under the new name on the TSX Venture Exchange, along with a new “RGG” trading symbol. The group said there was no consolidation or change in share capital in relation to the rebrand.
“With the completion of our Loot.Bet game-changing acquisition, it was time for us to re-brand our name to better reflect our activities in the esports and igaming sector,” React Gaming president and chief executive Laurent Benezra said.
“The addition of Loot.Bet has increased our revenues considerably and we are convinced that we can expand our leading online gaming and betting platform activities into promising new markets.”
Alongside Loot.Bet, React Gaming’s subsidiaries also include esports social gaming platform HypeX.gg, esports specialist business Generationz Gaming Entertainment, Canadian Fortnite outfit Team Bloodhounds and esports organisation Parabellum.
“Over the next few weeks, we will be launching several marketing initiatives to increase Loot.Bet’s user base, currently estimated to be over 500,000 users,” Benezra said.
“We will also be launching programmes to monetise the other subsidiaries that make up our esports ecosystem, including HypeX.gg, Team Bloodhounds and Generationz, as well as our professional esports team Parabellum Esports.”