iSoftBet sets out growth strategy for 2017

iSoftBet has unveiled plans to build on a “transformational” 12-month period in 2016 by setting out its strategy for further growth in 2017.

Last year, the company was able to expand the reach of its Game Aggregation Platform (GAP) into a number of new markets, and is hopeful of launching the service in new regions over the coming months.

iSoftBet’s strategy also includes plans to enhance its content offering through the release of new in-house and branded games, as well as new partnerships with operators and pursing licenses in more countries.

Lauren Bradley, sales manager at iSoftBet said: “iSoftBet enters 2017 emboldened with confidence and enthusiasm after a transformational year.

“We want to attract new partners, enter new regulated markets and offer an even better service to those we are already fortunate to be partnered with.”

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