Kindred closes Stan James Online

Kindred Group has shut down its Stan James Online brand after completing the migration of customers to the Unibet platform.

The group acquired the online gambling division of Stan James in a deal worth £19m (€21.4m/$26.1m) back in 2015.

Kindred took on the full rights and ownership of the Stan James Online brand, but chief executive Henrik Tjärnström revealed in October that it was to begin phasing the brand out.

Customers visiting the Stan James website are now met with a message that reads: “For the past 18 months, StanJames.com had been powered by Unibet. As of 26th February 2018 you have been moved over to Unibet.

“The move will provide you with an improved experience in Sportsbook, Casino, Bingo and Poker. StanJames.com has now been closed down and you have one account at Unibet.

“Unibet are pioneers of the online betting industry and, together with StanJames.com, bring you over 35 years of sports heritage and a global brand that includes over 12 million players worldwide.

“Our joint expertise will deliver a constantly improving online experience and high quality customer service.”

Related article: Stan James brand to be phased out in UK