Lottomatica launches affiliate programme with Income Access
Italian operator Lottomatica has become the latest gambling company to enter into an affiliate-focused partnership with Income Access.
Under the agreement, IGT-owned Lottomatica will launch an affiliate programme for its Lottomatica.it Italian online gambling web portal with Income Access.
Paysafe-owned Income Access will manage the programme with its platform and also support Lottomatica with management of the new initiative.
“Lottomatica parent company IGT has a longstanding and successful business relationship with Income Access, so the platform was a logical choice when we prepared to launch Lottomatica.it’s affiliate programme,” IGT’s head of digital product development and marketing, Gianfranco Allocca, said.
“We look forward to using the platform’s sophisticated capabilities, and reporting and analytics suite to give a boost to our player acquisition via the affiliate channel.”
Lorenzo Pellegrino, chief executive of Income Access and digital wallets at Paysafe, added: “Lottomatica has a very high brand profile in Italy, an iGaming market that is growing strongly and offers European affiliates an increasingly important revenue opportunity.”
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