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Boom Entertainment acquires NBC Sports’ predictions app

| By Richard Mulligan
US gaming group Boom Entertainment has acquired the NBC Sports Predictor from entertainment giant Comcast.

The New York-headquartered game developer and technology provider will now take full control of the free-to-play app having acted as NBC Sports’ development and operating partner on the product since its launch in 2019.

NBC Sports Predictor has welcomed nearly two million sign-ups over the last four years, with tens of millions of predictions played.

The product will be re-branded Predictor, with plans to launch several new game formats before the end of the year. No financial details were given concerning the acquisition.

“NBC Sports Predictor has been a significant part of Boom’s story since its launch,” said Stephen A Murphy, Boom’s co-founder and chief executive. “This was the first product we built that attracted millions of sports fans and we are honoured to become stewards of the product and introduce new ways to play for sports fans.

“Over the last several years, NBC Sports Predictor had been a key asset for NBC Sports as it utilised the product to increase audience engagement. NBC Sports and Boom Entertainment will continue to look for ways to collaborate in future gaming initiatives.”

Boom closed a $15m funding round in 2021 that included Sands Capital, Robert Kraft and leading gambling operators. At the time it said the cash would be used to accelerate its expansion into real-money products.

Last year, Boom launched casino and sports betting product divisions and appointed Zack Messer as its new chief financial officer.

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