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Bragg completes acquisition of Spin Games

| By Robert Fletcher
Bragg Gaming Group has completed its acquisition of B2B gaming content provider Spin Games in a cash-and-stock transaction worth approximately $30m (£24m/€28m).
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The deal, Bragg said, will enable it to leverage Spin’s US igaming relationships to introduce new proprietary and exclusive third-party online casino content for both US and Canadian players, as well as cross-sell its existing European casino content. 

Through the deal, Bragg expects to launch its first proprietary games on its remote gaming server (RGS) with an initial rollout in Connecticut, Michigan and New Jersey anticipated to begin in Q3 2022, while games will also launch in Pennsylvania soon after.

Spin Games has existing deals in place with more than 30 North American operators, while its existing RGS and casino content are licensed and distributed in New Jersey, Pennsylvania and Michigan. The developer is also licensed in Connecticut and British Columbia in Canada

The developer has a proprietary content portfolio of more than 30 in-house developed games including in categories such as slots, video poker, action bingo and keno. 

Spin Games’ founder and chief executive Kent Young will now serve as president for Bragg’s Americas operations and oversee its US market roll-out growth strategy.

Bragg first announced the acquisition deal in May last year and last month was approved for a licence in Pennsylvania, clearing the way for the purchase to complete following an initial set of approvals in December 2021.

“Combining our RGS, advanced player engagement tools, data analytics capabilities and our newest game content developed specifically to appeal to North American players, with Spin Games’ state gaming licences and established integrations with online casino operators comprising the majority of the US market significantly accelerates our entry into the North America igaming market,” Bragg chief strategy officer Yaniv Spielberg said.

“We are positioned to quickly grow our US market presence over the next several months beginning with our igaming content and supporting game optimisation technologies. 

“In addition, our proven player account management (PAM) platform which powers several leading igaming and sportsbook brands in Europe, along with our full managed operational and marketing services allows us to offer a complete solution to online gambling operators of any size in currently regulated states and as additional states approve igaming.”

Young added: “I am delighted to now be a part of the Bragg team and I’m confident the company is perfectly positioned to leverage our leading RGS technology and proprietary and third-party content to quickly execute on our US and Canada igaming expansion plan. 

“In addition to strengthening our support of existing customers and markets, the combined company is positioned to accelerate the expansion of our propriety content library, pursue new markets, and leverage our technology to quickly support igaming in new states and provinces as they open.”

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