ThePogg publishes casino reviews while also acting as a registered alternative dispute resolution provider, having received approval from the Malta Gaming Authority for this service.
It was acquired by Brand Streamers earlier this year, but the business said that it now wished to sell ThePogg to focus more specifically on its US-facing streaming portfolio.
“The mission of Brand Streamers has always been to revolutionise gaming streaming in the US markets where we’ve already obtaining over 20 US licences,” Clas Dahlén of Brand Streamers Group said.
“To most effectively achieve this objective the board of directors has agreed that it would be advantageous to more tightly focus on our streaming objectives and restructure the business away from other areas.
ThePogg was founded in 2011 by Duncan Garvie, who went on to found BetBlocker. It then moved into the alternative dispute resolution in 2012 and has managed over 6,500 player complaints against online gambling companies, resulting in over $7.5 million having been returned to players.
“ThePogg.com has been a work of passion for me for over a decade,” Garvie said. “Integrity and trust have been at the core of everything I’ve worked to develop and I’m very very proud of the achievements that we’ve made.
“It’s now time to pass the torch on to someone who can take the brand to the next level.”
Garvie added that ThePogg has undertaken major work in the responsible gambling space, which he said has helped it become more trusted.
“Under my tenure ThePogg founded a Responsible Gambling charity that now helps tens of thousands of people every day and works with some of the biggest names in the gambling industry,” he said. “I am deeply proud of the brand, which is unparalleled in the industry in terms of trust and integrity.
“I look forward to working with the new owners to take the brand to the next level.”
Dahlén said that this unique position – as the only affiliate that is also officially approved to provide dispute resolution services – should make it a compelling acquisition target.
“To this end we are now talking to several parties about the potential sale of ThePogg,” he said. “ThePogg is an incredible asset – industry renowned and highly respected. The brand’s achievements in alternative dispute resolution and responsible gambling are not only unique but have established it as an authority resource without parallel in the sector.
“We have no doubt that demand for this property will be very high and are looking to find it a home with a new owner who has the resources and respect for the ethos of the brand that will allow it to flourish and reach its full potential.
“We are open to conversations with all parties about the potential acquisition of ThePogg, and will be ensuring that we fully explore all options before any decision is made.”
The announcement comes while Catena Media brand AskGamblers is also up for sale, following a strategic review into the business.
iGB understands that Catena is soon to close the sale of the AskGamblers brand.