FDJ announces plans to acquire payment solutions provider Aleda

| By Zak Thomas-Akoo
French national lottery operator Française des Jeux (FDJ) has entered into exclusive negotiations with Aleda, a point-of-sale and payment provider, with intent to buy.
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In a statement on its website, the operator said that the planned acquisition was part of the development strategy for FDJ’s payment and services business.

FDJ also said that the acquisition would reinforce its commitment to merchants by helping them to manage their points of sale.

Aleda was first established in 2005. It acts as a payment provider for local businesses, particularly in hospitality, retail outlets and newsagents.

The company has over 2,500 points of sale in France and close to 100 employees.

Typically, Aleda partners with businesses that offer prepaid services and money transfers.

This is the latest of FDJ’s partnerships – last month, the operator announced a sports content deal with Sportradar.

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