As both developers aim to create casino-like games with a focus on interactivity, the business said that it hopes to create a clear market leader in what it calls “differentiated games”.
“The combined entity is set to dominate the differentiated games category and will offer the most comprehensive portfolio of content focused on higher LTV and new players that includes slots, table games, crash games and arcade games,” the Green Jade Group said. “The merger will also enable the company to scale rapidly in order to meet the growing demand for its content from the global igaming market – particularly in North America and Europe.”
Jesper Kärrbrink – currently the chair of Green Jade – will become the chief executive of the new combined entity. GameCo chair Robert Montgomery will then become its chair.
“We have followed GameCo for quite some time and we are big fans of what the company has achieved to date and I’m confident that together we are going to create unstoppable momentum with some very exciting times ahead,” Kärrbrink said.
Montgomery added that both businesses have a similar view in terms of the type of games they create.
“Green Jade and GameCo are together a great strategic fit,” he said. “Both companies have respectively trailblazed a new way of looking at casino games and have established a strong reputation for producing really amazing content.
“I am proud of everything we have achieved so far at GameCo, and I am confident this merger will propel the new group to the next level.”
Earlier this year, Green Jade appointed Mattias Lindahl as its new head of development.