Under the deal, which was agreed in December of last year, more than 50 Leap staff will join the IMG Arena team, with Leap’s chief executive Yariv Lissauer to take on the role of senior director and general manager.
IMG Arena said it will combine its portfolio of rightsholder clients with Leap’s technology and products to unlock new revenue streams and provide sportsbooks operators and their consumers with a wider portfolio of sports content.
Founded in 2014, Leap works with 120 sportsbook operators around the world. IMG Arena invested in Leap in 2018 and worked together to launch a number of official virtual sports betting products with Nascar and basketball’s EuroLeague.
Last year, IMG Arena’s owner Endeavor also acquired sports betting supplier OpenBet for $800.0m.
“We are delighted to officially become part of IMG Arena, which has been a stakeholder in, and great partner to Leap for the last four years,” Lissauer said. “We are excited about the culture, product and technology synergies between our companies and teams and the new opportunities that will arise from combining them.”
IMG Arena president Freddie Longe added: “The addition of Leap Gaming to our sports betting content portfolio will enable us to enhance our offer to sportsbooks and lead the way in shaping the future of sports betting entertainment.
“We are looking forward to unlocking even more revenue streams and forms of fan engagement for our clients.”