Novomatic acquires Italy’s HBG Group

| By Robert Fletcher
Gaming technology group Novomatic has announced the acquisition of Italian gambling business HBG Group.
Italy flag with mountains as a backdrop

Financial terms of the deal were not disclosed, but Novomatic said the acquisition will make the business one of the largest operators in Italy.

HBG Gaming is active in Italy as a concessionaire of both video lottery terminals (VLTs) and amusement with prizes (AWP) machines, as well as in the igaming, sports betting and bingo segments.

The acquisition was able to complete following approval from the Italian Autonomous Administration of State Monopolies.

“With this acquisition, Novomatic is sending a clear signal of further international expansion and can double its market share as a concessionaire in one of the key European gaming markets,” Novomatic executive board member Ryszard Presch said.

The deal comes after Novomatic in February also acquired Admiral Sport in Italy, just months after its Greentube interactive division purchased Italian developer Capecod Solutions for an undisclosed amount.

With this transaction, the number of employees across the Novomatic group will increase to more than 3,000 in Italy and to over 21,900 around the world.

Novomatic Italia chief executive Markus Büchele added: “In the year of our fifteenth anniversary in Italy, we can continue on a very successful path thanks to a great partnership with HBG and grow further together.”

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