The UK-headquartered media group, which also runs Teamtalk and PlanetF1.com, wants to develop the sports betting tips marketplace’s product suite and cross-promote the brand across its owned and operated titles.
It added that the acquisition will strengthen its ability to provide expert insights, live coverage and content across all major sports, both to its 20 million-strong monthly audience as well as its business-to-business clients.
Tipstrr operates a platform that aggregates, proofs and accredits sports betting tips, tracking historical profitability of selections.
“We have been following Tipstrr for a while and had previously identified them as a great fit to enhance Planet Sport’s D2C and B2B offerings in and around the sports betting market,” said Barrie Jarrett, chief executive of Planet Sport. “We are delighted to now welcome Damien Fearn and the great Tipstrr team to Planet Sport and we are looking forward to the acquisition delivering further growth for the business in 2023.”
Through the integration of Tipstrr’s tools, properties and attributes, Planet Sport said it aims to strengthen betting content, data product and its tech team. Planet Sport will also showcase its betting partners across Tipstrr.
“At Tipstrr we’ve always focussed on creating great products and tools in the sports betting industry,” said Fearn, founder of Tipstrr. “Joining Planet Sport allows us to reach a much wider audience and offer genuine value to more sports fans across the globe.
“The fit between the two companies was clear, even very early on in our discussions. The Tipstrr team and I are looking forward to growing as part of the Planet Sport network.”