Playtika acquires mobile gaming specialist SuperPlay
Playtika said the acquisition will “significantly” strengthen and expand its portfolio of social games. Financial terms of the SuperPlay purchase, which was finalised yesterday (20 November) have not been disclosed.
Based in Tel Aviv, Israel, SuperPlay is best known for Dice Dreams, a ‘coin looter’ game that has millions of users around the world. It also runs the Domino Dreams puzzle game, while two other titles are currently in development.
According to Playtika, the addition of these games will be a “meaningful growth driver” for its business. It also said the addition of the SuperPlay development team will strengthen its game production capabilities.
“Acquiring SuperPlay is a strategic decision that underscores Playtika’s mobile gaming industry leadership,” Playtika chief financial officer Craig Abrahams said.
“SuperPlay diversifies our portfolio with proven titles. It strengthens our competitive edge in an ever-evolving market and drives value for our shareholders.”
Another feather in the cap for Playtika
Playtika is certainly no stranger to M&A activity. Upon announcing its 2023 results on 26 February, Playtika set out plans to pursue new acquisition opportunities after completing several deals last year.
During 2023, Playtika completed a $300m deal with Innplay Labs. It also closed the purchase of the Youda Games portfolio of content from Azerion.
The developer was also in the running to purchase Rovio Entertainment, the company behind the Angry Birds series. It lodged several bids but eventually dropped out of the running, with Sega Sammy going on to acquire Rovio.
Playtika hinted the SuperPlay deal was close during its Q3 results announcement earlier this month. These revealed a 1% drop in revenue to $620.8 million (£491.5 million/€589.8 million), despite a rise in direct-to-consumer revenue.
Operating costs were cut by 3.1%, with operating profit up 8.3% to $97.5 million as a result. After other costs, net profit was $39.3m, a rise of 3.7%.
However, bottom line net profit was 17.5% lower year-on-year at $28.8 million.